WHO IS HATRIK?
Hatrik was created by Sophia Athas in 2012, and has since snowballed into a curation of tailor made content both on and off the screen. The team continues to grow, working to create multi-purpose visuals and content for clients, events and live activations. Some of these projects include custom content creation with FOSSIL and THE OUTNET, product play with MIMCO, and creative direction alongside our darling friends KATE WATERHOUSE and BROOK TESTONI.
Upon returning from a Gucci-fied street scape last New York Fashion Week, customising denim became our favourite past time. Our wardrobe (and others alike) has since had a makeover, with hand embroidered, beaded and sequinned denim as stand out pieces. You can now design, order and customise your own vintage denim with Hatrik.