WHO IS HATRIK? WEll, it depends who you're talking about.
Hatrik was created by Sophia Athas in 2012, and has since snowballed into a curation of tailor made content both on and off the screen. The team continues to grow, working to create multi-purpose visuals and content for both clients, events and live activations. Some of these projects include live customisations for FOSSIL and THE OUTNET, product play with MIMCO, and creative direction alongside our darling friend KATE WATERHOUSE.
Upon returning from a Gucci-fied street scape last New York Fashion Week, customising denim became our favourite past time. Our wardrobe (and other alike) has since had a makeover, with hand embroidered, beaded and sequinned denim as stand out pieces. You can now design, order and customise your own vintage denim with Hatrik.
THE SWIM CLUB MEMBER
With an obsession for poolside attire, the studio (and bikini draw) expanded this Summer with the launch of Hatrik Swim. A combination of frills, hand-drawn prints and of course an added custom trim for the extra fancy.
While we’re living in a world over-saturated with content...Hatrik remains fearless in the pursuit to continually organise, create and put her pen to paper.